PR . COMMUNICATIONS . CLIENT SERVICING
SHREYA
BAID
Communications professional with experience across public relations, client servicing, brand communication and integrated marketing for real estate, hospitality, lifestyle and enterprise brands.
AREAS OF EXPERTISE
Core Expertise
I help brands communicate with clarity, purpose and consistency to build trust and drive impact.
Strategic
Communication
Client
Servicing
Brand
Positioning
Campaign
Coordination
Media
Relations
Communication
Planning
CERTIFICATIONS
Professional Capabilities
A blend of communication expertise, relationship management and strategic thinking that drives meaningful impact
M.A. Marketing & Communication
Commits Institute, bangalore
B.A. English (Honours)
University of Calcutta
Performance Marketing Mentorship Program
GrowthSchool
Completed an intensive mentorship program covering performance marketing strategies, campaign optimization, analytics, and data-driven growth techniques.
PROFESSIONAL EXPERIENCE
A Journey in Communication & Impact
Over the years, I’ve had the opportunity to work with diverse brands and organisations, driving communication that builds trust, strengthens relationships and delivers measurable impact.
01
MAY 2025 –FEB 2026
Account Manager – Client Servicing
Genesis, Kolkata
Clients: Adventz Keventer, Keventer Realty and Asicon
Role:
- Managed branding mandates for premium real estate clients, delivering integrated campaigns across print and outdoor.
- Sustained branding activities and executed events for Keventer One (1st premium modern office building overlooking the Ganges in Kolkata). Executed a one-of-kind outdoor campaign that generated almost 5 cr + in sales.
- Managed day-to-day branding activities for events (Pitch for Success with Sourav Ganguly), periphery branding, branding at Clubs and spaces, Keventer One was associated with.
- Launched a new real-estate brand called “Adventz Keventer”, merger between Keventer Realty and delhi-based Adventz group
- Created their brand statement, creative and style guides. Bought in innovations in nomenclature, visual representation of the brand identity and the concept & design of the experience centre.
- Government Events: Managed event design and execution for Asicon, Kolkata chapter. Asicon is the leading conference for surgeons all over India.
02
March 2024 - May 2025
Self Employed
Owner at Ikigai Homes, home decor store in Kolkata
Though we started this in early 2023, I took on a full time role in my company with the objective of taking it online. I established the website, set up an e-commerce shop, executed paid media campaigns and social media.
03
OCT 2023 – MAR 2024
Paid Ads Specialist
Digitale, Kolkata
Clients: Aztek Group, Rajat Group, Dhoot Group, Orbit Group
Role
- Managed Media Buying Efforts for 4-5 real estate clients achieving measurable results in Lead Generation Ads on Meta, Search and Display ads on Google.
- Created several audience cohorts to identify and scale profitable audience groups to increase qualified lead percentage.
- Developed and optimized search campaigns on Google Ads, focusing on competitive keywords, brand names and location related keywords and high-conversion strategies.
- Also serviced client, discussing and designing Ad creatives and communication strategies month-on-month.
Achievements
- Generated [35-40]% qualified lead volume while reducing cost per lead for Aztek and Dhoot group.
- Successfully launched Nucleus by Dhoot group campaigns, generating [1000] leads in under [2 months].
04
JUL 2021 – JUN 2023
Social Media Specialist
Hive Minds, Mumbai
Clients: Sonata by Titan and Engine Oil
Role
- Provide direction, strategy and implementation of all social media paid campaigns.
- Consistently work on media plans to ensure best ROI on month on- month initiatives and special topical campaigns.
- Set short-term and long-term goals to optimize performance while reducing cost.
- A/B test audiences and creatives to optimize campaigns.
- Collate annual reports on all accounts to map best growth, audience segments and demography potential and find new opportunities to optimize paid campaigns.
Achievements
- Increased follower growth of Sonata by 43% in one month and reduced CPF by almost 75% by constantly experimenting with audiences and different creative assets.
Client: Danfoss (Big Enterprise)
Role
- Develop media plans and strategy for clients’ products and services.
- Develop in assisting Search and Display media plans.
- Drive branding and lead generation/conversion campaigns to achieve desired metrics through LinkedIn and YouTube marketing.
Achievements
- Optimized campaigns on a daily basis to control CPMs in branding and increase FFR in leadgen campaigns.
- Generated over 150+ leads, with a 50% qualified rate, for B2B segments.
05
AUG 2020 – JUL 2021
Social Media Executive
Kreative Machinez, Kolkata
Client: Enhansen Performance and RCP Jewellers
Role
- Drove the development, execution, and measurement of multiplatform social media strategies for RCP Jewellers.
- Implemented strong social media campaigns, effectively increasing followers by 2000+ and increasing brand awareness substantially for RCP Jewellers.
- For Enhasen, we wrote SEO optimised blogs and handled their social media for the Austrailian audience.
06
SEP 2016 – AUG 2018
PR Manager
Communications 2.0, Kolkata
Clients: F&B and Home (Monkey Bar, Mamagoto, Tuni Tales)
Real Estate: Alcove Realty
- Strategized and launched PR activities for Kolkata based, Alcove Realty’s affordable housing project, NEW SERAMPORE. Promoting and managing communication for other properties of Alcove Realty, including ‘THE 42’
- Planned and directed all PR activities for the launch of ‘Mamagoto’ in Kolkata, including a one-page story from – ‘The Telegraph – t2’ (most widely read tabloid in Kolkata).
- Sustained all PR activities for ‘Monkey Bar, Kolkata’. Placed the brand and its key personal in numerous food industry stories in local and national media.
- Placed Tuni Tales, a sustainable home décor brand in key publications like Harper’s Bazaar and Elle Décor among many others.
07
APR 2015 – JAN 2016
Account Coordinator
Account Coordinator
- Responsible for handling Employer Branding, HR, and Corporate portfolios of Unisys, Virtusa and Cobham Wireless.
- Part of the team of ‘Google House’, Bangalore; helped initiate stories forthe projects.
PROFESSIONAL RECOMMENDATIONS
Trusted by Colleagues, Clients & Partners
Shreya was with Communications 2.0 from 2016 to 2018, during which she played a key role in managing the launch communications for Mamagoto, Monkey Bar and Tuni Tales.
She demonstrated strong strategic planning capabilities, developing and executing effective launch campaigns while building and nurturing excellent relationships with media professionals to ensure sustained and impactful coverage. Her ability to identify emerging trends and craft compelling story angles enabled her to secure placements across key publications, locally and nationally.
Swathi Jalan
FOUNDER, COMMUNICATIONS 2.0
I had the pleasure of working closely with Shreya for over two years, during which she consistently demonstrated strong dedication, creativity, and professionalism across a variety of social media marketing projects.
She played an important role in managing and executing campaigns for F&B, B2B, and B2C brands, contributing to content planning, audience engagement, campaign execution, and performance optimization. Her ability to understand different brand voices and adapt strategies accordingly helped deliver effective results across diverse industries.
Hariram Balyam
Senior paid specialist, Assembly global
CASE STUDY
BRAND COMMUNICATION
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